This advertisement is interesting in the fact that it shows just how serious an issue child abuse is contrary to how little attention it receives in the media. Unfortunately, this seemingly small problem plays a major role in the lives of many young children and can truly alter the people these children grow up to be. This advertisement shows how oftentimes when child abuse does occur, the problem often stems from things as little as a parent having a bad day at work, and taking out their frustration on their children. The intended audience of this advertisement is to anyone and everyone. The fact of the matter is child abuse does not receive nearly enough attention and this ad is trying to get it into the national spotlight. The fact that the girl in the picture is in the shadows is symbolic of the notion that these children are not receiving the help they need, and that for this problem to really improve its going to take a lot of work. Sadly, the issue of child abuse is extremely difficult to monitor because in 99% of the cases, child abuse occurs in the private confines of a families home and it is difficult to find someone guilty of this terrible crime. For any kind of improvement to occur, this ad needs to generate an emotional response from thousands of people, and these people need to unite and be watchful of the signs of child abuse. Most importantly however, is the fact that those children who are abused are often afraid to come out and speak of the injustices in their life. To end this problem once and for all the unseen and the unheard need to come out and become the saved.
This advertisement is interesting in the fact that it shows just how serious an issue child abuse is contrary to how little attention it receives in the media. Unfortunately, this seemingly small problem plays a major role in the lives of many young children and can truly alter the people these children grow up to be. This advertisement shows how oftentimes when child abuse does occur, the problem often stems from things as little as a parent having a bad day at work, and taking out their frustration on their children. The intended audience of this advertisement is to anyone and everyone. The fact of the matter is child abuse does not receive nearly enough attention and this ad is trying to get it into the national spotlight. The fact that the girl in the picture is in the shadows is symbolic of the notion that these children are not receiving the help they need, and that for this problem to really improve its going to take a lot of work. Sadly, the issue of child abuse is extremely difficult to monitor because in 99% of the cases, child abuse occurs in the private confines of a families home and it is difficult to find someone guilty of this terrible crime. For any kind of improvement to occur, this ad needs to generate an emotional response from thousands of people, and these people need to unite and be watchful of the signs of child abuse. Most importantly however, is the fact that those children who are abused are often afraid to come out and speak of the injustices in their life. To end this problem once and for all the unseen and the unheard need to come out and become the saved.
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