This ad is deeply moving and plays straight into peoples’ emotions. The issue discussed in this ad is drugs (obviously) and the consequences of not just being caught with drugs, but the consequences of using them on both you and those you love in your life. The ad itself shows the drug user and what one can assume are his parents separated but prison bars. The aim of this is to sink in just how much using drugs can alter your life. Oftentimes drugs become addictions that become expensive which in turn lead to difficulty leading a normal and effective life. This advertisement shows that although the drug user was incarcerated for his poor life choices and drug usage, it isn’t just him who is going to suffer, and that his parents have to deal with the pain involved in knowing what their son stands for and that he has wandered down a poor path in life. This advertisement is aimed at all audiences and has no specific target group. It isn’t just intended for those who use drugs but is intended to scare all those who might consider using drugs or those too young to use drugs. This advertisement plays deeply into the emotions of those who will be viewing it because as a viewer one can almost experience the pain that the parents of this boy are feeling. It creates a feeling of empathy and sadness but at the same time causes one to realize just how serious and out of hand drugs can get in a short period of time. Although this advertisement is from Singapore, it is socially relevant everywhere because drugs are essentially a problem worldwide, regardless of geographic location. The main message of this ad was simply this: Drugs don’t just affect those who take them but they also affect those loved ones in the lives of the users. So next time someone considers using drugs they shouldn’t just consider their own well being, but also the repercussions of their choices on both their family and friends.
This ad is deeply moving and plays straight into peoples’ emotions. The issue discussed in this ad is drugs (obviously) and the consequences of not just being caught with drugs, but the consequences of using them on both you and those you love in your life. The ad itself shows the drug user and what one can assume are his parents separated but prison bars. The aim of this is to sink in just how much using drugs can alter your life. Oftentimes drugs become addictions that become expensive which in turn lead to difficulty leading a normal and effective life. This advertisement shows that although the drug user was incarcerated for his poor life choices and drug usage, it isn’t just him who is going to suffer, and that his parents have to deal with the pain involved in knowing what their son stands for and that he has wandered down a poor path in life. This advertisement is aimed at all audiences and has no specific target group. It isn’t just intended for those who use drugs but is intended to scare all those who might consider using drugs or those too young to use drugs. This advertisement plays deeply into the emotions of those who will be viewing it because as a viewer one can almost experience the pain that the parents of this boy are feeling. It creates a feeling of empathy and sadness but at the same time causes one to realize just how serious and out of hand drugs can get in a short period of time. Although this advertisement is from Singapore, it is socially relevant everywhere because drugs are essentially a problem worldwide, regardless of geographic location. The main message of this ad was simply this: Drugs don’t just affect those who take them but they also affect those loved ones in the lives of the users. So next time someone considers using drugs they shouldn’t just consider their own well being, but also the repercussions of their choices on both their family and friends.
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